Small Biz Strategy

How to Start A Photography Business

by Dawn Fotopulos on August 7, 2014

749 Pictures istock photo 255The Community for Quickbooks Self- Employed sponsored by Intuit has some amazing small business owners running small businesses, just like you.

One asked, how do I start a photography business?

Here are four tips to position your business to make real money (and avoid sleepless nights):

Tip #1: Know what you’re really good at.Weddings? Portraits? Commercial photography? Outdoor photography? Choose one you’re passionate about.

Tip #2: Know where your competition is falling down on the job. Go into the market as a buyer of their services. See where they’re weak. Take notes.

Tip #3: Know your market. Ask your industry trade association. Get the stats on how many photographers and of what type  are in your area.

Tip #4: Find out where the demand is greatest and competition is weakest. That’s where you’ll make the most money.

Wedding portrait by Michael Beard PhotographyWhy? Because that’s where you stand out from the crowd and don’t have to compete on price.

If you can charge a premium for what you do in the face of strong demand and weak competition, you’re golden.

The only way to do that is to find your niche where you can be head and shoulders above everyone else who gets paid to take photographs.

You’ll generate more revenues faster, your gross margins will be higher, and your profits will come in faster.

You’ll have a business and not just an expensive hobby.

You’ll also reach the break even point faster. That’s the point at which the business is self-sustaining.

Accounting for the Numberphobic; A Survival Guide for Small Business Owners takes you through what the break even point is and how to get there.

If you pre-order the book, let me know, and I’ll show you how to get the training videos for free for life.

It’s a steal.



The ultimate small business crash course


#Small Biz Proud from Capital One Spark

July 7, 2014 Small Biz Strategy

Wow, do I love how small businesses are celebrated by Capital One Spark. Alex Spector, the founder of Accutek,  has an amazing story. He and his family are from Ukraine, the country that is suffering terribly from civil war right now. They started a business that calibrates pipettes, something every scientific lab in the world […]

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Starbucks Offers Workers Free College Tuition at Arizona State University Online

June 16, 2014 Small Biz Strategy

Starbucks has yet another great giveaway; Free College Tuition. It’s called the Starbucks College Achievement Plan. Is a college education still part of the American Dream? As a college professor I can attest, yes it is. First, it was healthcare. Now, it’s free college tuition. These guys are always smart about investing in their barristas. […]

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Why Most Small Businesses Lose 80% of Potential Sales

June 13, 2014 Small Biz Ideas

I hope you had an OMG moment like I did reading these stats. They come to us from the sales experts at the National Sales Executive Association. Follow Up  captures these statistics perfectly. Here are two eye-popping takeaways: Almost exactly half of sales people NEVER FOLLOW UP with a prospect. If a small business owner […]

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8 flavors, a soda and more

October 10, 2013 Celebrate Small Business Success Stories

When Sally Mengel and Rachel Moore debuted Loblolly Creamery in 2012, they could not have expected how wildly popular it would become in just two years. Both relied on previous restaurant experience as they tapped into the growing local, artisan food community in Little Rock and developed ice cream flavors that are created from scratch […]

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Capturing moments that last

October 1, 2013 Celebrate Small Business Success Stories

We had so much fun talking with the Beards that we weren’t able to fit all of the good tips they shared in one post. So here is part two of our adventures with Michael Beard Photography. Working with a couple on their wedding day is all about creating a positive customer experience that takes […]

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Capturing the moment to build a business

September 24, 2013 Celebrate Small Business Success Stories

The first wedding Jenna and Michael photographed was for a friend who didn’t have a budget for photography. Both were interested in photography as a hobby and maybe it was inevitable that they would turn wedding photography into a business: Michael Beard Photography. They are based in Delaware, but ready to travel the East Coast […]

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