Enrollment Options

A Step-By-Step Course to
Work Half as Hard and Make Twice the Money

Make Your Small Business Work for You

Own a small business? Does this sound like you?

Small structural changes in your business can make a significant difference in your cash flow. You just need to know what to do.

You’ll be excited to know about a unique three month course we’ve designed to help you overcome your financial challenges and start making money. After three months you will understand:

  • How to price your product or service
  • How to increase gross margin to secure the future of your business
  • How to manage cash; the lifeblood of your business
  • How to monitor and manage client relationships to maximize profits
“I hate numbers but Dawn makes it easy and fun. My business partner will be selling the business to me eventually, so it’s crucial I know how to read our financial dashboard. She took all the intimidation out of it.”

-John, hair designer, New York City

Is This Course For You?

Many small business owners have terrific products and services, but if you can’t read and understand your businesses’ control panel, you won’t know how to interpret the warning signs that failure is imminent…or identify when true financial growth and opportunity are within easy grasp.


Knowing how important this understanding is to all business owners… and knowing how this vital information is never taught in art schools, dental schools, culinary schools, beauty schools, and so on, I set out to teach business owners the basics of business accounting–guerrilla marketing, and sales, so they would succeed, not become statistics.

Want to learn how to read your financial dashboard and make better decisions? Want to increase your cash flow? If the answer is yes, this course is for you.

What Comes With The Course?

Once you register, you’ll receive:

  • Video Course Sessions will be sent to you each week during three months. In the time it takes you to drink a cup of coffee, you can watch one video. You should fill in the PDF worksheet attached to each video that shows you the particulars of your business.
  • Worksheets for each session will help you apply the concepts to your small business. Over the three months, you’ll move from ‘I have no clue how to make more money’ to growing your business profitably AND getting eight hours of sleep per night!
  • Monthly Live Conference Call with Dawn Fotopulos. Dawn will hold a monthly Q&A Conference call for all course participants to answer all of your questions in real time. If you can’t join a call, just email your questions in advance and listen to Dawn’s answers in the recording of the call. Get feedback and your questions answered in real time.
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“…I …don’t have an MBA. Nonetheless, there are certain business disciplines, like knowing my gross margin, which is crucial to my survival. BestSmallBizHelp.com is devoted to helping keep track of things like that. The videos are clear without talking ‘down’ to the business owner. My business has doubled since I’ve listened to Dawn.”
-Frances, Botanicals Designer
“Dawn’s course is all about gathering more profits with the same amount of work. Dawn takes out the boring fluff with humor and step-by-step help. Anyone who runs a small business or is thinking about it should use this resource.”
-Mike, Excel Expert

Small Business Course Content

Accounting

  1. Profit & Loss Introduction
  2. Revenues Explained
  3. Cost of Goods Explained
  4. Gross Margin Explained
  5. Fixed Costs Explained
  6. Variable Expenses Explained
  7. Net Income Explained
  8. Breakeven Explained
  9. Example of an Income Statement
  10. Cash Flow Statement Introduction
  11. Cash Flow: Managing Receivables
  12. Managing Your Cash Position
  13. Example of a Cash Flow Statement
  14. Balance Sheet Explained
  15. Example of a Balance Sheet

Guerilla Marketing Secrets Explained

  1. Marketing and Sales ARE Different
  2. Understanding Your Customers
  3. Understanding Your Company
  4. Understanding Your Competition
  5. Your Context and Collaborators
  6. 4 P’s Explained
  7. Product Explained
  8. Pricing Explained
  9. More Pricing Explained
  10. Promotion Ideas
  11. Placement and Distribution

Sales Secrets

  1. Sales Secret #1 – Driving Revenues
  2. Sales Secret #2 – Be a Physician
  3. Sales Secret #3 – Know Your Customer
  4. Sales Secret #4 – Know the 1/3 Rule
  5. Sales Secret #5 – Retention Tips Worth Millions
  6. Sales Secret #6 – Customer Complaints are Golden!
  7. Sales Secret #7 – How to Build Customer Loyalty
  8. Sales Secret #8 – Attrition is Risk
  9. Sales Secret #9 – Diversify Your Client Base or Die
  10. Sales Secret #10 – Appreciation Worth Millions

Learn From the Expert

Dawn Folopulos is Associate Professor of Business at The King’s College, the founder of Best Small Biz Help.com, and is a successful entrepreneur who has held senior positions in banking, product marketing, and real estate development.

She has been invited as an expert for; MSNBC’s “Your Business”, Mitch Schlimer’s radio show “Let’s Talk
Business”, the New York Time Small Business Summit Conference, Forbes.com, the Kaufmann Foundation’s Fast Track Program, and is beloved for her talks on Accounting for the Number-Phobic.

The mission of Best Small Biz Help.com is to ensure small business owners increase profits with limited resources in any economy. The site provides access to an exclusive video training library available 24/7 and the only live, Panic Button help desk online for small businesses.

“After listening to Dawn I changed my pricing structure. If I hadn’t, I would have been on the road to bankruptcy without even realizing it.”
-Amy, Wedding Cake Baker

“I listened to Dawn and had money in the bank at the end of the year. That’s the first time in 15 years that’s ever happened!”
-Denise, Professional Photographer

Double Your Benefits, Double Your Results

You can follow this course on your own and achieve great results. But you can share the material with someone else and inspire one another to even greater results.

Use the Course Material Again & Again

What Does This 3-Month Program Cost?

Special Bonus if You Sign Up Now

Our Guarantee to You

We know that the step-by-step process of this course works. We’re so confident you’ll be successful that we’ll refund your purchase price in full if you take course, DO the work, and DON’T make more money. All you’ll have to do is email us and tell us what happened.

Register Now