Start With Great Content
Best Small Biz Help.com is now 8 years old. It’s like dog years online, so much has changed.
Remember content is king and it always will be. There’s not enough great content out there despite all the noise online. Yahoo is starving for good content.
Marisa Meyer has said publicly that the company is looking for great content that’s “ready to go”. Small businesses have content Yahoo needs. Be one of those.
Goals of content at Best Small Biz Help.com;
- Help small business owners make more money in any economy.
- Keep the content relevant with what’s trending in the news.
- Respect our visitor’s time and intelligence.
- Provide a platform for them to build community.
Accounting software companies and bookkeepers have caught wind of this and several have asked us to publish links on pages that rank high in Google search. We’ve done that only when it’s relevant and not intrusive.
We’ve said “no” more often than we’ve said “yes”. We protect the quality of our brand. We think that matters long term.
And we’ve made some money doing it. The longer the link is the on the site, the more we charge. The higher profile the link, the more we charge.
We don’t believe in becoming a promotional site with paid advertising. It’s distracting from our core message; learn the numbers, run a profitable business.
If you’ve been running a blog and haven’t made money yet, don’t get discouraged.
Do the following and the requests will come to you automatically; it’s just a matter of time.
Step By Step Guide to Making Money Online
- Write one content-rich article that’s no longer than 500 words that helps others.
- Keywords should be in the article Title, First Line, Body, Last Line and metatag to make it easy for searchers to find it.
- Go to Hastagifyme.com; type in different hashtags and it will tell you what topics are hot in your world.
- Use this hashtag to create five tweets on Twitter over the next ten days. (For Best Small Biz Help.com this includes #smb #smallbiz #SMB.)
- Be sure to direct message influencers that care about your topic.
- Use the most popular, relevant hashtags in your tweets to promote your new article.
- Ask friends and collaborators to retweet your tweets.
- Write one article per week.
- Publish on the same day of the week so visitors are encouraged to come back to your site.
- Keep a cool eye on your email box because sooner or later, someone from your tribe will ask you to publish an article or a link on your site. That’s one way to get compensated for your efforts.
Hand over heart, I’ve not been nearly as consistent as I should be. That’s going to change.
A blog or a website is a business. Treat it like one!
A website is designed to add value, but it’s also a small business. It has to be. The cost to build and to run a website is substantial.
If you follow this small business advice and follow the simple steps listed above, you, like all my proteges, will begin to attract an audience that wants to compensate you for doing such a great job. If my students can get there within a year, so can you.
We take our own small business advice. Do it for the next thirty days and let us know how it’s working out.
In your corner, as always.