Accounting for the Numberphobic

A Survival Guide for Small Business Owners

Accounting For The NumberphobicYou wouldn't drive a car with your eyes closed.

Yet that's essentially what you're doing if you're running your business without understanding the very basics of how to read your financial dashboard.

Here are two surprising facts:

  1. Less than 2% of small business owners know that a Profit and Loss Statement and a Net Income Statement are the same thing.
  2. Less than 1% of small business owners know the business could show a profit and still be going bankrupt!

A must-read book

If you own your own small business, but hate dealing with numbers and accounting, Accounting for the Numberphobic, A Survival Guide for Small Business Owners by Dawn Fotopulos is a must-read.

With this step-by-step book, you'll...

  • Learn how to tell if your business is definitively showing a profit.
  • Know what to before a crisis hits when you're NOT showing a profit.
  • Understand "gross margin" and why it's the key to running a profitable company.
  • Find new and creative no-cost ways to collect on your outstanding invoices.
  • Discover exactly how to handle increasing debt and work with your bank.

Illustrated with wit and humor

Ron Bucalo, a 20 year Disney veteran, illustrates each chapter with wit and humor that makes a brittle topic like accounting fun and engaging to read.

Accounting for the Numberphobic illustrations

Dawn's writing is as engaging as her talks

It's as though Dawn Fotopulos herself will be right there with you, melting away the confusion and anxiety surrounding the numbers.

What readers are saying...

"Anyone who reads what Dawn has skillfully laid out in this book will be more successful. Period."
-- Rich Devos Sr., Co-founder of Amway
"This book is changing the way I manage my business going forward. I'm buying a copy for every member of my executive team."
-- Mike Scott, CEO of FMSI, Inc.
"What a fun read! I've never read something on accounting that made me laugh."
-- Dr. Chris Fawson, John Huntsman Chair Finance and Economics, Utah State University
"I am making this book required reading for every entrepreneurship class I teach. The numbers are always the greatest weakness and Dawn makes them so much easier to grasp."
-- Dr. Christine Janssen, Professor, Fordham University
"The illustrations from Disney veteran Ron Bucalo are pure genius!"
-- Dr. Greg Thornbury, President, The King's College
"Dawn's book is an excellent tool for small business. It uses the principles of DI (direct instruction) to give readers clear, concise instruction. Common sense abounds."
-- Robert Luddy, CEO, Captive Aire

About Dawn Fotopulos

Dawn Fotoulos, authorDawn Fotopulos, Associate Professor of Business at The King's College and founder of the award-winning blog,, is on a mission with to equip solopreneurs and young start up companies with the right foundation to build profitable, sustainable businesses.

As a certified facilitator in the Kaufmann Fast Trac programs, Dawn has prevented hundreds of small business failures with the content in this book. Now the goal is to reach millions more before they're forced to close their doors.

Professor Fotopulos is currently booking speaking tours and book signing events across the country between May and December 2014. Contact her directly to book an event: [email protected].