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Money saving

Larry Janesky is my hero. I quote him in my new book, Accounting for the Numberphobic; A Survival Guide for Small Business Owners (AMACOM Books). He runs a $100 million dollar operation in Seymour Connecticut called Basement which he started with zero cash. This week he gives small business advice on the difference between revenues […]

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These great questions were asked by Clyde Gooden of Geeks or US who is trying to figure out how profitable a client is. How do I account for opportunity costs? More specially, how do I account for travel time when I drive to a client location? COGS? What dollar value do I assign to this? […]

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Joanne of the Quickbooks Self Employed community, is a hair dresser. She wants to grow her customer base. Here’s what I said to her: Joanne, you know, the best place to find gold is where it’s already been found! The key to building a loyal customer base is building on the customers who already know […]


Cathy from Quickbooks Self-employed has an amazing business helping others thrive after cancer therapy through art. Her website is here: She asked how she should focus her business which involves selling journals and coaching. Here’s what I wrote to her: “Hi Cathy, What a personal story you have. I was zooming through comments and stopped […]

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Jenni from the Quick Books Self Employed Community says the following: “I always feel like my prices are too high, yet when I see my competition, their prices are almost double mine. I know my product is at least the same quality if not better, but I have have yet to sell anything.Not sure if […]

We’re celebrating! Come join us live from The King’s College in New York City at 7 PM Eastern Standard Time tonight. Sign on here: Numberphobic Book Rally with Dawn Fotopulos. #knowyournumbers! Change the future of small business!    


"Dawn Fotopulos's insights are simply stunning."
–– Carol Hyatt, NY Times Best Selling Author

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