Social Media

Three Small Business Tips for A Start Up

by Dawn Fotopulos on November 23, 2014

img_0004

Cathy from Quickbooks Self-employed has an amazing business helping others thrive after cancer therapy through art.

Her website is here: www.yourinnerart.com.

She asked how she should focus her business which involves selling journals and coaching. Here's what I wrote to her:

"Hi Cathy, What a personal story you have.

I was zooming through comments and stopped at yours, like one stops to admire a beautiful fall leaf.

Small business tip #1:

You don't have to focus at first. Let's your stream of consciousness lead you. Unburden your heart and brain. That's what brainstorming is supposed to do.

Only someone who has suffered can reflect on all that means as an insider to others who are on that same journey, but at different points.

Small business tip #2:

When you've gotten to a place where you've emptied the well of ideas for a time, think about the people around the cancer patient who also suffer.

These often include spouses, children, and siblings. There are encouraging words and a strategy of using self-expression to process triumph over disease.

In marketing terms, these other populations who care deeply about the person suffering can also be considered your target audience.

Small business tip #3:

From that, consider the products and services you can provide to these constituencies. Offering journals or products or coaching can all help compensate you for your compassion and support.

In this season of giving thanks, how marvelous it is to know you exist and are helping others walk this most difficult mile in their lives.

And if you want tips on how to price your products or services, please read Accounting for the Numberphobic; A Survival Guide for Small Business Owners which you can order here.

Happy Thanksgiving.

The ultimate small business crash course

{ 0 comments }

Small Business Online Marketing Tips: Notes from the Field from Two Online Marketing Veterans - Pt. 2

July 5, 2011 eMarketing

Small business online marketing tips are being pumped out all over the place, but how do you know who’s right?  That’s why we’ve been sharing some great advice from hand-picked small business owners and consultants nationwide. Today we’re sharing excellent advice from another small business leader, Jill Rowen, Sales and Marketing Coordinator of a NYC-based […]

Read the full article →

Small Business Online Marketing Tips: Notes from the Field from Two Online Marketing Veterans - Pt. 1

June 27, 2011 eMarketing

Figuring out which small business online marketing tips to use can include a lot of factors. That’s why we’ve been sharing some great advice from small business owners and consultants nationwide. We’ve got excellent advice from not just one, but two small business leaders.  Today, we’ll start with Ryan Evans, President of Rand Media Group, […]

Read the full article →

Small Business Online Marketing Tips: Social Media Pointers from a Manhattan Online Marketing Strategist

June 24, 2011 eMarketing

Online marketing is the wave of the future—small businesses online marketing tips can help you reach your targeted audience for just a fraction of the cost. There’s a lot of advice floating out there, but not all of it you can trust.  That’s why we’ve been posting great advice we handpicked from consultants and small […]

Read the full article →

Small Business Online Marketing Tips: Tap Into Key Advice from a Search Engine Expert

June 23, 2011 eMarketing

Searching for small business online marketing tips to optimize your marketing strategy? We’ve been sharing all the tricks of the trade to help you market right and for less. Today we have some timely advice from Anna Hutson, whose firm specializes in online marketing strategy for small businesses. Let her helpful tips help your small […]

Read the full article →

Small Business Online Marketing Tips: Best-Selling Author and Speaker Unlocks the Secrets to Successful eMarketing

June 22, 2011 eMarketing

Small business online marketing tips could be the next big thing for your business, but what tips will help you stay ahead of the curve?  Today’s post features timely advice from a best-selling author and national speaker on the topic. Corey Perlman is the author of eBoot Camp: Proven Internet Marketing Techniques to Grow Your […]

Read the full article →

Small Business Online Marketing Tips: Get Free Advice from a Search Engine Marketing Manager

June 21, 2011 eMarketing

Looking for online marketing tips for your small business?  We’re posting top online marketing tips from consultants and small business owners nationwide. Today’s small business marketing tips come from Alex Hanson, Search Engine Marketing Manager with inSegment, a full-service online marketing agency. Here are Alex’s top five tips on how to create and maintain a […]

Read the full article →