Guerrilla Marketing Strategies for Small Business
Watch the free Guerrilla Marketing Introduction video above.
Already signed up?
Great! Login to freely access all the Guerrilla Marketing Videos below.
Never signed up for the course?
Find out what you’re missing and how to receive lifetime access to all 36 small business training videos for only $67.
Guerrilla Marketing Videos
- Marketing and Sales defined
- How to avoid competing on price
- Five C’s Introduction
- Understanding purchasing behavior
- Value proposition defined
- Case Study: Honda Motor
- Finding sources of competitive advantage
- Qualifications and capabilities that stand out to customers
- Building brand reputation
- SWOT analysis
- Leveraging your strengths
- Minimizing market threats
- Sources of marketing intelligence
- Opportunities and risks in your industry
- Collaborators you can leverage
- Creating a profitable marketing mix
- How to uncommoditize your offering
- The difference between features and benefits
- Positioning Your Business
- How pricing affects your Profit & Loss Statement
- How to raise price and sell more units
- Case study: raising price ten fold
- What happens to the Profit & Loss Statement when price drops
- Strategies for promoting without dropping price
- How to gain customer loyalty
- Finding your high potential customers
- Product review
- Pricing review – 3 key benchmarks
- Promotion review