Small Business Advice: How To Get More Reviews Online

by Dawn Fotopulos on June 10, 2012

Many people want to know how to get more reviews online because reviews give your business credibility. A website or business without any reviews looks a little suspicious. The problem here is that getting those reviews can be a little difficult, especially if you run a small store or website.

Despite the difficulties, it is possible to get more reviews with just a little bit of work. While you may need to offer customers a little incentive, you should never have to pay for reviews.

Ask for Reviews

Many customers don’t think about leaving online reviews, so you have to make them think about it. Place a note or make a post about asking people to review you online. Say something like, “if you liked our service, then review us online.” You can also list some of the major review websites so your customers know exactly where to go.

The power of suggestion is strong. Simply asking people to review your business will often put the thought in their head. You can’t expect every customer to review you, but this can get the ball rolling.


Another strategy you can use is offering incentives. Print out a piece of paper asking people to review you on one of the major review websites. Tell people that if they come in with a printed copy of the review, then you will discount their next purchase. A fair value is about 10 to 15 percent.

This has two benefits. First, people will be more willing to leave a review because they are getting something in return. Second, you are practically guaranteed another sale because of the discount.

Add Links

You will need a website to do this, but it can be used by both physical and digital businesses. Many people look for online reviews, but they may have a hard time finding yours for one reason or another.

Make sure people are aware of your reviews by linking to them from your website. This shows people how you are faring, and it gives them the idea to submit their own review. When linking to your own reviews, add a note encouraging people to leave their own.

The power of suggestion comes into play again. Suggesting that people leave a review will often increase the number of reviews you get.

Respond to Reviews

Responding to reviews is one of the best ways to get more reviews online. If people only see other customers making reviews, then they may feel a little discouraged about making their own review. It may help other customers, but they think their reviews don’t mean anything to your business.

If you respond to current reviews, then it shows that you are paying attention. Use bad reviews as an opportunity. Tell them that you saw the review and you plan to fix the problem area. Recognizing good reviews and showing pride will give people the impression that you care about them and your business, which will also improve the number of reviews.

Let people know you are paying attention. This will always improve your number of reviews.


Getting more reviews online takes time, but it often doesn’t take much work. You just need to follow the above tips and you should be getting more reviews in no time. These reviews will help your business, and they will show you problems areas that can be fixed.


For simple, quick and easy tips on how to get more reviews on Tripadvisor and other social media sites using your existing customers or clients, the author recommends


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