Cash Flow

The Community for Quickbooks Self-Employed

by Dawn Fotopulos on August 10, 2014

Meet Suzanne, the ultimate multi-tasker. She’s doing a million things to pay the bills, but not making enough to hire someone to help her. She doesn’t have a plan and she’s exhausted. Sound familiar?

She is a proud member of the Community for Quickbooks Self-Employed and when she asked for help, here’s the advice I gave her. Perhaps it can help you too.

Dear Suzanne, I would bet real money that you’re spending the majority of your time offering the services that pay you the least per hour.

You Need to Get A Better Return for An Hour of Your Time.

Your constraint feels like it’s money, but it’s not, it’s time. You only have 24 hours in the day like most humans.

In your post you listed four very different services: computer support, senior companion, organizational help and Ebay support.

Whew! I’m exhausted just reading that list. Which of these four satisfy two criteria; makes you the most per hour/ you like doing the best? Think hard.

Now put a stake in the ground.

 Choose Your Niche

Let’s say it’s organizing. Why not build a partnership with a moving company or a relocation company to offer your services to help people get unpacked and moved in faster with less stress?

Help baby boomers clean out the homes of aging parents? If you’re organizing someone’s home, be sure to take before and after pictures and get a release so you can publish them.

The “after” shot demonstrates how great you are at what you do.

Find the problems you like solving best PLUS the service that pays you the most and focus there.

Build A Simple Website For Free

If you don’t have a website, all you need is three pages published online.

Page One- About You- Tell web visitors who you are, something interesting about you and why you’re qualified to do this work

Page Two- Describe what you offer, why it’s wonderful, who you serve, how you serve others and be sure to include testimonials from existing clients.

Page Three- Provide full Contact information. There’s nothing more frustrating than having to dig for a phone number, email or zip code.

You can do this free on a Tumblr or a blogspot blog format.

Do A Market Test- Then Build The Business Plan

Don’t worry too much about the business plan. Focus on what you love, what you’re good at and what pays the bills. See how the market responds.

Right now, you have a market test, not a real business. That will come if you focus and don’t try to do too many things at once.

This will help your small business cash flow.

I have a zillion more ideas about your other options, but these key ideas will get you off the treadmill.

Just remember, if you need more ideas, pre-order my book, Accounting for the Numberphobic; A Survival Guide for Small Business Owners on, and you’ll receive my Crash Course free for life.

Send me confirmation and I’ll send you the coupon code.


The ultimate small business crash course


Accounting For The Numberphobic; A Survival Guide for Small Business Owners on

May 24, 2014 Cash Flow

It’s finally here; Accounting for the Numberphobic…the book every small business owner MUST read!  It’s the basics every dentist, beautician, fashion designer and plumber needs to know. Less than 2% of small business owners know that a Profit and Loss Statement and Net Income Statement are the same thing! No one would drive a car […]

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Revenues and Profits Are Not the Same

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One twitter follower couldn’t understand if demand for company products and revenues are increasing, why isn’t the business passing on increased profits to employees?  Increase Revenues Does Not Guarantee Higher Profits First, you can’t assume an increase in revenues leads to increased profits. Sometimes an increase in revenues has no effect or a negative effect […]

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5 Pricing Tips To Make More Money

June 26, 2013 Cash Flow

by Dawn Fotopulos on June 26, 2013[edit] No other variable affects your profits like the price you charge for what you do. If you’re like most small business owners, you’re probably falling into one of these pricing traps and don’t know what to do about it. Here are five tips to make sure you’re getting […]

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How to Manage A Credit Line And Cash Flow

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In our earlier article on how to manage a small business credit line, we gave you tips on how to use a credit line to improve your company's credit rating with the bank. Here's how to make sure you're getting a return on investment when you use your credit line. Using the money from a […]

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Very few small business owners know how to manage a credit line from the bank. Laura Reddy, interior designer, is the exception. She's on her way to a $1million dollar business, but she doesn't know it yet. We had a great conversation the other day celebrating the $50,000 credit line the bank extended to her […]

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How to Manage Accounts Receivable

June 27, 2010 Cash Flow

Solopreneurs must manage accounts receivable. Here’s an article from Corporate Credit Solutions I thought was worth your time. ” Managing money within a business can be difficult for most owners. Some owners are able to do their own finances, while others outsource their finances. There a few key parts to understanding how to manage account […]

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