Figuring out which small business online marketing tips to use can include a lot of factors. That’s why we’ve been sharing some great advice from small business owners and consultants nationwide.
Today we’ve got excellent advice from not just one, but two small business leaders. Let’s start with Ryan Evans, President of Rand Media Group, which develops and manages integrated online marketing campaigns for small and mid-sized companies. These great tips will make your small business marketing strategy boom.
Here’s Ryan’s advice on marketing online:
Tip 1. Create a blog that talks about something interesting to your target market. Take time to respond to every comment.
Tip 2. Participate in your industry’s “blogosphere.” Leave thoughtful comments on other blogs and praise other bloggers in your industry. Your kindness will often be repaid with reciprocal attention.
Tip 3. Write guest posts on blogs your target market is likely to visit.
Tip 4. Utilize HARO (Help a Reporter Out) to find media opportunities.
Tip 5. Implement a Pay Per Click campaign (through Google, for example) or advertise on Facebook with interesting ads and unique landing pages tailored to each ad.
Tip 6. Create a Facebook Page. Post content that will be interesting to your audience and interact with fans on a regular basis
Tip 7. Create a free tool or resource that is useful to your target market
Tip 8. Optimize your site for SEO using best practices.
Tip 9. Send emails regularly to customers and prospects who have signed-up for your email list.
Thanks, Ryan, for these great tips! If you’d like to contact Ryan or his company directly, please see below:
Rand Media Group
We’ve also got some very relevant advice from Jill Rowen, Sales and Marketing Coordinator of a NYC-based print shop. Jill spearheaded the company’s re-branding and Search Engine Optimization campaign, so she can offer plenty of advice on what works and what doesn’t.
Here are Jill’s top online marketing tips:
Tip 1. Google can’t read flash or pictures. Make sure your web pages are content rich with keywords.
Tip 2. More is not always better. Google ranks back linking sourcing as well as back links. One link to your site from a site with few links to other pages could very well be better for your key word ranking than having several links back from websites with multiple links. This is something Google does to prevent “link farming.”
Tip 3. Having a link on a site means nothing if it’s not coupled with original content – we’re talking blogs. Get as many bloggers to feature you as possible. Remember to return the favor.
Tip 4. Blog posts should be 400-600 words with 4-7% of the content being the “keyword”(or phrase) you are trying to get your post to be ranked for.
Tip 5. Update often—daily if possible. If your content stays fresh, Google will think you’re active and rank you more highly.
Tip 6. There should be no shame in your game. Don’t be afraid to self-promote or write your own press release. Just make sure this isn’t ALL you ever do. But after all, why wouldn’t you be your biggest fan?
Thanks for these helpful tips, Jill! If you’d like to contact Jill or her company, please see below:
Sales and Marketing Coordinator
Apple Visual Graphics
These were some pretty insightful online marketing tips! You can find all these tips in one place: check out our top small business online marketing tips — great training you don’t want to miss!
Christopher B. Spellman for BestSmallBizHelp.com contributed to this report.
And if you get stuck, don’t be afraid to hit the Panic Button. It’s the only help desk for small businesses online. No nonsense. No kidding.
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