What To Do With Client Testimonials

by Dawn Fotopulos on August 20, 2012

Celebrate client testimonials

Write the quotes down. Then celebrate them! Go ahead. Pat yourself on the back. These quotes are the evidence you’ve done a great job.

We don’t do this enough as small business owners. Next, these testimonials provide the key to your positioning in the marketplace.

Use testimonials to provide important clues on how you are better and different than your competitors.

Sprinkle them on your website or in brochures or even on your business card.

Post them on your bathroom mirror to remind you of how terrific you really are when you’re having a bad day.

Don’t Miss Any Opportunity to Capture a Compliment

Every time someone praises your work, you must find a way to capture those comments like the priceless jewels that they are.

Use someone else’s voice to telegraph your value to the world.

A testimonial from someone who has no vested interest is far more powerful than an advertisement, especially in this tightly social networked world.

Imagine each testimonial is worth more than a one carat flawless diamond.

An unpaid endorsement is the most important, honest reflection of the skills you bring to the world.

How Miriam Helped Helen Find Six Clients

Our story about Helen and Miriam shows you how powerful testimonials can be.

One client, Miriam, will probably bring Helen more than ten clients within two months.

Miriam gets to look like a hero to her friends and colleagues.

And guess what just happened to Helen’s revenues? They went parabolic.

So can your revenues if you follow our advice.

Ask Customers for Feedback

So the best small business tip is this; if customers don’t offer testimonials on their own, don’t be afraid to ask them why they bought from you instead of the competition.

You’ll be amazed at what you learn.

Your revenues will be more predictable in the long run and your client retention will be far higher.

Download Cash Flow Management Whitepaper

If you haven’t done it already, download our cash flow management whitepaper.

It’s free. I wrote it because no one else was talking about this stuff.

If you run a small business, you need to read it. Fast and easy.

Tell everyone you know who runs a small business they should read it too.

In your corner as always,

Dawn Fotopulos


Our Instant CFO, Instant Marketing Manager and Instant Sales Manager Courses will teach everything you need to know about running a successful small business.  A $249 value for only $49. You get the Instant Marketing Manager and Instant Sales Manager Courses as a BONUS!

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